with the human body with technology in a magical

with so many advantages of gyming
or playing any sport or doing yoga people are focusing a lot on their fitness. Everybody
wants to look their best- this is human nature.

In the era where more and more people
want to become healthy, a simple weighing scale is not sufficient.

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This is where SHAPE comes to
action. Shape is a company founded in 2013 that manufactures the first ever scales
that digitizes your body. They scan your body in less than a minute and captures
100s of pictures to create a stunning virtual model that looks just like you. They
also tell you how your body changes over a period of time- showing your losses
and your gains.

 

About the company

This is a Silicon Valley based company which is passionate
about design, hardware, software and sports. Their mission
is to create products that connect the human body with technology in a magical
way. Their motive is to transform and enhance the way the world works by bringing
futuristic products to life, Products that challenge the status quo, yet are
simple to use and understand. They believe in reinventing day by day to create
life changing hardware and software. The company realises the fact
that not understanding how the body changes over time is a problem almost everybody
experiences. The company also believes that knowing one’s body enables a lot of
new applications not only in fitness, sports and healthcare, but also in
fashion, e-commerce, games, augmented and virtual reality.

 

Starting with the first question
of design enquiry i.e. what is the problem that inspires the founders of the
company? It all started when the CEO of the company, Alex, moved to china.

It is quite common to eat rice
and noodle in every meal. And because of this sudden change in diet he started
to gain weight. After few months, he gained so much weight that his wife
actually asked him if he was pregnant…… this sounds funny but Alex got so
worried that he started to diet and exercise at the same time. After two weeks
of intense workout when he stepped on the weighing scale, he was shocked because the scale showed exactly 4 pounds more than his
pre-diet weight. First, he became really frustrated, but then
recognized that his body shape and appearance had actually changed a lot. He
was definitely leaner and more toned. Then, he finally understood that he had
replaced fat with muscles. So, the simple explanation behind his weight gain
was that muscle takes less place but weighs more than body fat.

This was the time when an idea
struck his mind. Alex realised that tracking the shape, surface and volume changes
in the body would allow for a much better measure of his progress than a body
weight number. So finally, in December 2014, Alex and Martin became a team to
bring ShapeScale to life. As a part of the ethnographic research both of them interviewed
people in front of gyms in exchange of smoothies. I think Alex took a very
smart move to approach people in front of gyms because these are the people who
will be the extreme users of their product.

Talking about users/stakeholder, the ordinary users of Shapescale will
be people who want to reduce or gain their weight for specific occasions or people
who want to get fit in general. The extreme users will be people who are very
focused towards their health like athletes or people who regularly exercise and
go to gym. And finally, the occasional users of this product will be people who
just want to monitor their body at frequent intervals of time.

To start any company money is required. The company got funding in 2
stages. In the first stage Scale raised money through angel investors and
friends. From this funding, they made their first prototypes and rolled them
out in various locations of Silicon Valley. Before these prototypes the company
developed some concept models but those were just for testing.

Now I am going to talk about the marketing strategy of the company. I am
seriously impressed by it. As the first step the company released a product
video to see the customers response and reaction. The video got an astounding
response because it got shared 45k times and was watched by 8 million people.

 

 

At the end,
I would like to say that I looked at various recent promising digital
innovations with some very unique ideas that will I think become very
successful in the future but all of them had some problems in them. And if not
problems they collectively not better than shape scale. I chose Shape scale
mainly because it is a product that will cater a very large number customers and
since the company is offering options of paying in parts, customers will not hesitate
to buy it. Another reason why I think the company has one of best business
ideas is because in the future they can collaborate with various fashion and e-
commerce companies to sell customers accessories and cloths according to their
body. This will prove to be an easy secondary source of revenue for the
company. The company realises the fact that not understanding how the body
changes over time is a problem almost everybody experiences. The company also believes
that knowing one’s body enables a lot of new applications not only in fitness,
sports and healthcare, but also in fashion, e-commerce, games, augmented and
virtual reality.

 

The company realises the fact that not understanding how the body
changes over time is a problem almost everybody experiences. The company also believes
that knowing one’s body enables a lot of new applications not only in fitness,
sports and healthcare, but also in fashion, e-commerce, games, augmented and
virtual reality.

 

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