We think that every person could use thisservice. People of all ages do care about how they look like and that’s whythey could use personal shopper services. We want to start the business inBerlin and if it will go good then we will maybe expand to a franchise. That isthe goal.
There is no personal shopper franchise in the whole world. Our teamwants to make this business big and international. It is also important tomention that this business is really influenced by time of the year. Forexample, from the beginning of December till the middle of February there arebig sales in Berlin and there are always a lot of tourists. This factor couldinfluence our business in a better way. If there are more tourists that meanthat we can get more profit from them.
It also could depend on events such asBerlin Fashion Week. A lot of famous people come for such a big event and somepeople buy tickets to some fashion shows. Not every person can affordbuying those tickets, but some of thevisitors do not have their style. And our company could help them look goodduring this important event. We think that our price will depend on how thebusiness will go. In the beginning we do not want to have too high prices. Weare also thinking of to make some discounts for the students who are justtrying to find their own style. There will be no change in the price duringdifferent seasons, which means that clients will always pay the same amount ofmoney for the service.
That might make them more loyal to the company. Competition: There are some of our competitors: • AL personal shopper(http://personal-shopper-berlin.net) 300 euro for a shopping tour• Elite style (http://elitestyle.de/personal-shopping/) 50 euros for an hour (minimum 2 hours)• Tina Kramhoeller (http://www.tina-kramhoeller.com) international company, 150 euro per hour • Steven Mills (http://www.
personalshopper-berlin.com/index1.html) international company, 200 euro per hour• Luxandor (http://www.luxandor.
com), 100 euro per hour• Shopisticated (http://www.shopisticated.de) , 150 euro per hour First of all we will make a good-lookingweb page with the information about personal shoppers. What we figured out whenwere visiting all those web pages is that they are not writing about employeesat all.
We think it is necessary to show to our clients who are they, where dothey come from, why they are working as a personal shoppers. Also we will havemy web page on the different languages such as German, English, Russian,Chinese, Turkish and Spanish. It will be easier for the client to find outinformation, which they need. We will also have a lot of advertisement indifferent hotels. Also as it was said before we will have cheaper prices for astudent.
Also all of our employees are going to be 100% professional. And alsowe will have personal shoppers who can speak different languages and because ofthat we can have a lot of international clients. We think that all of thosecould give us a competitive edge. Our clients will also have a lot of benefitsfrom the service. First of all, we will make everything easier for them,because personal shopper will speak different languages. If it will be neededwe can also meet our clients in their hotels.
Also our employees will be trulyprofessional. As was said before as employees we will have students from somefashion universities. They could do this job during their free time.
Marketing strategy: The plan here is to firstly create anofficial web- page with our service. In the web page will be placed all theinformation about the company, prices and contact details. Also there will beinformation about company’s employees – about their education, background.Besides that, Mannka Fashion will be promoted by leaflets on most popularBerlin streets.
It increases the chance that people from different countrieswill find out about the company and use this service. As it was said, thecompany will have employees who speak different languages. It would be mucheasier for consumers to communicate with personal shoppers. Maybe we will alsodo a big billboard, but I’m not sure about it.
We also think its could be a good idea ifour company will have some online advertisement in some fashion blogs orfashion magazines. Nowadays a lot of people are more interested in fashion andthey read different magazines, fashion blogs etc. And we can contact the headof magazine or blog and we could pay them and they will advertise our company. Also we are thinking about for to make kindof discount. For example, if someone will bring a friend, he or she will get10% off. And if his/her friend will bring one person more that all three ofthem will get 25% off.
Mannka company will measure the success ofthe marketing strategy and various promotions by how many clients we got. Whenthey will contact us we will ask them about how do they know about our company.This will help us to understand which marketing strategy gave the best result. Business structure and management: As from the very beginning the company willnot be so big, we will look aftereverything by ourselves. Both our team members will be involved in almost everyposition in the company: owner, finance, human resource, secretary andmarketing person. We will also look after the employees and we will tell themwhat to do.
There are a lot of examples of the business when owner just gaveall responsibilities to another person and in few months the business was over.We don’t want the same situation. We are the owners of this company and weshould know better how the company should look like. The web page of us must look attractive andinteresting. It will be divided into several parts: basic information about thecompany, employees, portfolio and contact details.