Thisarticle is a good representation of cultural communication in America since itportrays the progress that has been made in cinema history. How the industry started and the laws thatwere in place to prohibit and allow some of its activities are indicated here.At a time when Americans were worried of the impact that films had on itsculture, regulation and censorship dominated the industry. The Hollywoodculture was presented in bad light and the public was worried of its morality.
Hence the creation of The Motion Picture Producers and Distributors Association(MPPDA) was an effort to deflect from government regulations. Thus the focusbecame directed towards the good in the film industry. The American public wasshown the inspirational and educational value and other positive ends that theindustry had. To the world it was projected as a tool for peace, trade and aninstrument of raising living standards. Forthe American culture to allow for the film industry to thrive certainadjustments had to be made.
MPPDA called on studios to maintain artistic andmoral standards. This would in return limit government control and persuade thepublic on its good intentions. Furthermore, a public relations department hadto be established where by the general public was allowed to comment on motionpictures. Regardless, this achieved little progress since the governmentcontinued with its regulations and the public was still unhappy with Hollywood.Critics made it harder on the Hollywood culture through insisting onlegislation to be put in place for film content. The growth of studios likeWarner Bros and Fox film cooperation disturbed such efforts more. The Americanculture was reluctant on embracing the movie industry.
Campaign was mainlybeing made for tighter control over movie content.Furthermore,this article gives a perfect analogy of cultural communication since itaddresses the aspect of religion and family. Protestants and Catholicsdisregarded films due to the way they undermined family and religious lives.Contemporary films were seen by the church as bad influence.
Condemnation ofmovie themes and advertisements became a regular characteristic in America.Those opposed were mainly considered to degrade character through sexual andviolent themes. The American culture through its religious perceptions saw itnecessary that censorship of films be mandated. This was the only way cinemawas going to fulfill its moral responsibility. In addition, the roles played byindividuals like lord and Quigley tried to come up with a code that would beacceptable to the government and the public. Hollywood had a responsibility forpublic morality in the American culture.
Such efforts were a way of trying tofulfill the responsibility tasked on them.Ultimately,what stands out in this article is how the struggle that was made to createwhat we have now in the film industry. Producers at the time had a challenge offulfilling the acceptable moral standards of the American culture.Entertainment was being delivered to the public with film makers keeping inmind that they ought not to alienate the audience. The government and thechurch played a significant role in trying to bring moral reform. In the end acertain code was accepted, but on economic grounds. The American society didnot embrace the film industry because of the values it presented, rathereconomic realities prompted the move. Adaption of a code was based on the roleplayed by investment bankers in movie censorship.
Studios became affected bythe role of financiers in the industry with some resorting to filling forbankruptcy. In the end motion picture failed in its moral responsibility andwas disregarded by the public for betraying America.