This 1995, p. 9). This focus on interpretation is

This part of the research study discusses the research methods and processes that will be conducted by the researchers. The chapter specifically describes the method of research employed, the respondents of the study, and the processes to gather both objective and subjective data and information to be shown in the study.  Research Design?This study utilized multiple case study design. Case studies are good for describing and expanding the understanding of a phenomenon and are often used to study people and programs particularly in education (Stake, 1995). A case study can offer a refinement of understanding (Stake, 1995) of the context in which teachers care. “We take a particular case and come to know it well, not primarily as to how it is different from others but what it is, what it does” (Stakes, 1995, p. 8). This is done in part to be able to create thick description of a case in order to convey what the reader would have experienced if he or she had been present (Stake, 1995).?As opposed to other forms of research, case study places the researcher into the field in order to observe and record, “objectively what is happening but simultaneously examines its meaning and redirects observations to refine or substantiate those meanings” (Stake, 1995, p. 9). This focus on interpretation is fundamental and relies on data analysis as well as the researchers own understanding of his or her experience and the existing literature (Stake, 1995). The end result is a constructivist understanding of the cases. A multiple case study will be used in order to offer multiple perspectives on this topic. Interviews, observations, and surveys will be part of the research methods for this study.This also uses descriptive method of research that aims to show the effectiveness of the promotional strategies of Good Shepherd Cathedral School towards an increased student population. Garcia (2003) defines this as the type of research that endeavors to describe systematically, factually, accurately and objectively a situation, problem or phenomenon. Punch (2000) describes it as a method that sets out to collect, organize and summarize the information being studied. To describe is to draw a picture of what happened, or of how things are proceeding, or of what a situation or person or event is or was like, or means, or how things are related to each other. It often involves summarizing specific factual information into empirical generalizations, or summarizing details of events, characteristics, cases or processes. It aims to study the growth of the student population of GSCS and how it was affected by its promotional strategies. The study also uses objective method of gathering data through the use of surveys.As a qualitative research, this study also aims to conduct interviews on the respondents of the study to measure the effectiveness of the said promotional strategies that will be then interpreted descriptively. As a multiple case study, the main goal is to isolate different small study group, different cases of group of individuals will be subjected to the interviews to collect the data. Respondents of the Study?In order to maximize learning and “preserve multiple realities” (Stake, 1995, p. 12), participants will be selected based on their unique perspective. Stake asks, “which cases are likely to lead us to understandings, to assertions, perhaps even to modifying of generalizations?” (1995, p. 4). This multiple case study has three hundred and fifty (350) respondents that are related to Good Shepherd Cathedral School which are the students, teachers, and parents. The researchers will conduct interviews to twenty (20) selected parents, twenty (20) selected students, and twenty (20) selected teachers. The Good Shepherd Cathedral School has a total of one thousand three hundred (1300) students from ECE, Elementary, Junior High School, and Senior High School. For the survey of this study, two hundred ninety (290) of students, were able to meet the selection criteria and taken as our respondents for the survey.Sampling Procedure?The researchers will conduct a purposive sampling method. A purposive sample is defined as a non-probability sample that is selected based on the characteristics of a population and the objective of the study. Purposive sampling is also known as judgmental, selective, or subjective sampling. Following the purposive technique, the researchers will choose respondents consisting of students, teachers, and parents from Good Shepherd Cathedral School.Data Gathering Procedures?Data to be presented will be collected through interviews, observations, and surveys. Data to be presented in this study will be collected through interviews to be conducted to twenty (20) selected parents, twenty (20) selected students, and twenty (20) selected teachers.?Aside from conducting interviews and observations, the researchers will also collect data through the use of survey to two hundred ninety (290) students of Good Shepherd Cathedral School. Interviews will be done from January 2018 to February 2018. Surveys will also be done on January 2018 and February 2018.?In addition, the researchers will also gather data through the documents from the Good Shepherd Cathedral School that will provide as a basis of data to support the information that are collected from the respondents. The researchers will also gather data from experts and professionals through collecting information from their articles, journals, thesis and studies to support the study.


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