The increase revenues by $2.8 billion, an increase of

The company was founded
on January 25, 1964 under the name Blue Ribbon Sports, and officially became
Nike, Inc. May 30, 1978. Nike sells its products under its own brand, as well
as Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding and also under
the subsidiaries of Cole Haan, Hurley International and Converse. Nike is the
sponsor of many athletes and sports teams around the world.

            Chairman of the Board of Directors
is Phil Knight, who is one of the co-founders of the company and its president
from 1968 to 2004. President and CEO is Mark Parker (since 2006). He is in the
company since 1979. President of the brand Nike is Trevor Edwards (from 2013). He
is in the company since 1992, before Nike, he was working for Colgate Palmolive

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many ways the company describes itself as innovative. This is how the
corporation challenges itself better. And the results of business: Nike has
achieved more, doubled earnings and nearly three times increased earnings per
share in the past 10 years. And it does not plan to slow down in the near

Nike took 40 years to
achieve an annual income of $20 billion. Nike stores operate in almost every
country around the world. Nike constantly rises above the complexities that
create uncertainty to stimulate growth.

The financial activity
of Nike Corporation at the end of fiscal year 2016 was favourable. The
traditional end of the fiscal year for Nike Corporation is considered to be May
31 of the corresponding year. In this fiscal year, it managed to get 30.6
billion revenue, 14.1 billion gross profit and 3.2 billion US dollars net
profit. As a result, corporation managed to keep only 11% of total revenue. In
fiscal year 2016, company managed to increase revenues by $2.8 billion, an
increase of 10 percent, production costs increased by only $1.2 billion, an
increase of 8 percent. There is a positive trend of a 2 percent increase in
revenue to production costs.

Nike Corporation has 7
business segments for which it receives sales revenues. The largest segment is
Sportswear; its share in the revenue is 25.5 percent, more precisely 6.5
billion dollars.

The second largest is
Running, its share is 19 percent with an indicator of 4.8 billion dollars. The
third is the Basketball segment with a share of 14 percent and an indicator of
3.7 billion dollars.


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