TheAdidas Superstar shoe is definitely a product of a historical and cultural environment.
The importance of the Adidas Superstar to streetwearculture and obviously hip hop is really big. Hip hop music has increased inpopularity since the 1980s and sincethen it has a heavy influence on the fashion world. The Adidas shell shoebecame synonymic with hip hop thanks to the group Run DMC in the 1980s and itis considered as the most iconic trainers of all time. This was one of the firstways the hip hop society embraced a clothing piece not intended for them as itwas initially a basketball shoe. Run DMC re-created the Superstar as the”It” item of ’80s. From there, hip hop’s influence in fashioncontinued to grow with collaborations, and later with hip hop artists creatingtheir own fashion labels such as Kanye West and his Yeezy label. The history of the Superstar goes far back in time. The Superstar was atfirst a basketball shoe made by Adidas in 1969.
The Superstar consisted of acoated leather upper, the famous rubber shell toe, the trefoil logo on the heelpatch, a rubber cup sole and zig-zag edging on the classic three stripes. At the time it was released the leather upper and shell toe werecompletely unknown and it soon caught the attention of basketball players suchas Kareem Abdul Jabbar. Its technology was ahead of its time and it wasn’t long till it wasreplicated onto the shoes of the majority of NBA for their protectivequalities. Only a few years in and the Superstar was being worn by over 75% of allNBA players. Even when technology moved forward in the footwear industry, thesuperstar was held in such high regard that it made a completely naturalmovement from sports to street, and it is here it made its lasting impression.The Adidas Superstar was shown in black and white as its original colourway,which remains one of the most common colourways on the street.
Superstar wasalso known as the “shell toe” or “shell shoes” for their rubber shell toepieces. This iconic look is known as one of the big influences in the rise topopularity of the modern day “sneaker culture”. The shoe’s minimalist andstreamline look means endless styling opportunities. People from allbackgrounds from rap royalty to skateboarders have all put their own stamp onthem.