Technology big strain financially. Technology plays an important role

Technology is changing every day. When it comes to
businesses in the hospitality industry, the introduction of new technology is
very important because it helps companies expand their advertising and
marketing skills to reach the consumers. Although it is helpful, new technology
comes with challenges especially when a business is not ready financially, this
is common in countries that are still developing like Malawi in Southern
Africa.

Malawi is a great tourist location and among others,
the hospitality industry is part of the country’s main source of income. There
is constant competition in the hospitality industry because you must keep up
with the trends and new challenges that come with them.  Technology has become increasingly important and
developing countries are forced to innovate even though it may cause a big
strain financially. Technology plays an
important role in tourism and travel as it has increased our communication and
security. Most of us are now used to booking our airline reservations
on line using computers and cellphones and we have other devices we use daily. All
these technological advances in the world have allowed hotels and other
companies to save on manpower while at the same time allowing customers to make
their own decisions.

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Saving on manpower might seem like a good thing but
has technology has almost completely replaced human labor. It is greatly affecting
employment because society has become less self-reliant, we cannot do anything without
us using technology in one way or the other.

 

(Zaitseva, Larionova, Konstanin, Korsunova, &
Dmitrieva, 2016)
authors of the article “Assessment of the
Impact of Globalization on the Introduction of Innovative Technology Companies
in the Hospitality Industry,” state that, “The development of innovative
technologies has long-term character, and their driving force is, above all,
the revolution in information and communication sector, the liberalization of
markets and increased international competition. Global trends and challenges
are changing the hotel business. Only those hotels that are able to change with
demographic, technological and economic changes, and to adapt to occurring
changes, will be able to succeed.”

The economy in Malawi largely affects the growth of
the hospitality industry. Money among other factors, is something very
important and it must be looked at closely before opening any kind of business.
 (Mchulu, 2014) author of the article
“Malawi hotels, pricing and tourism”
in The Nation newspaper says, “In 2013, former president Joyce Banda said it
was governments wish to make Malawi among the top 50 countries in the world as
best tourist destinations by 2015. Then according to the 2013 Travel and
Tourism Competitive Index compiled by the World Economic Forum, Malawi ranked
124, a drop from 121 in 2011. Based on that index, Malawi was above 15
countries in the world whereas in the Southern African Development Community (SADC)
region, only Mozambique, Madagascar and Lesotho ranked below Malawi.”

 From these
statistics, one can easily tell that Malawi has a big mountain to climb
economically as well. According to The Organisation for Economic Co-operation
and Development (2006) The tourism industry heavily depends upon the progress
of the national economy. The lending rates, inflation, fiscal discipline and
exchange rates are some of the key issues in defining economic strength. Malawi
has for four years demonstrated weaker economic stand. The exchange rate has
been varying, interest rates rocketing, and inflation though seems stable but
is at a higher rate. All these economic challenges pose a great obstacle in as
far as tourism development is concerned (Jackson, 2017)

Another problem the hospitality industry faces is making sure that the employees are well
trained in the use of technology. Technology is only as good as the
people who use it. The proper use of computers in hotels to both check-in and
check-out guests allows the person-on-duty to attend to other problems but sometimes,
hotels hire people who are not yet trained properly just to fill in labor and this
could bring in misuse of the technology and create more problems than it solve.
It is very important to train the employees some more especially when the technology
keeps changing in a short amount of time. It is okay to update the technology
but not so often that the employees struggle to keep up knowledgeably on the technology’s
capabilities.

While technology helps with communication in a multi-lingual
world by providing information to guests in their own language without pronunciation
or grammatical errors, quality and cost of maintenance of technology is very
expensive in developing countries like Malawi. It causes an extra financial
strain to keep up with the trends and make sure machinery is continuously working.
If they do not keep the technology working or up to date, the tourist will
probably not be able reach them and the hotels may find that their customer has
found a more user-friendly location. Agriculture and tourism have always been the
main sources of foreign income for Malawi.

Faster depletion of natural resources

 

 

 

 

 

 

 

 

 

 

 

 

 

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