Social analyze the market and earn higher profit (Kaplan

Social Media isthe product of information revolution which is growing rapidly in the lastdecade. It has changed the way of people’s communication and informationflowing.

The facts that motivate people to use social media are about information,entertainment, convenience and social interaction. (Papacharissi & Rubin,2000; Ko et al, 2005; Ahrama et al, 2011). Facebook, LinkedIn, “WhatsApp, Imoand Myspace, they are the symbol of the power of social media which hasrecently become most popular across the world. At the begging, people they usedthem mainly to meet friends and to seek information. (Raacke.J & Bonds-Raacke,2008) As the development of social media, it is becoming an inerasable part ofmodern people and its tentacles have extended beyond communication.

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Accordingto Cromity (2012) the social media is mainly used in 22 aspects of people’slife including business, advertising, education, news, entertainment, research,etc.It has become one of the mostimportant tools for many professionals, decision makers, companies, andconsultants, who try to target their customers, analyze the market and earn higherprofit (Kaplan & Haenlein,2010). Social media networking is creatinglot of platform for young people to communicate with each other and share theirexperience and take more interest to get more information about different issuesof society by interacting with each other. Social networking sites alloweveryone to share its feelings ideas and new creativity approaches for people.

Social networking enhances the capacity of students to pursue the things andsharing important things among student for more information. Webcam, video andother functions are more famous and easy to access and communicate with friendswithout any hindrance on social media (Awake, 2011).Technology has strongly influencedthis generation’s life, communication, and education. Many studies have shownthat a significant majority of university students own a smartphone or anothertype of mobile device, such as iPad (e.g.

, Chen, 2013; Simon and Fell, 2012)Now a days, according to the July2015 CNNIC 36th Internet development in China Statistics report shows the sizeof Internet users in the PRC: 668 million Internet users, mobile phone, thescale of 594 million, use the mobile phone to access the Internet, the ratio of88.9% (CNNIC, 2015) this progress will inevitably facilitate the use of theSocial Media in China. According to the Tencent-reading of the report (2015) ofthe user data WeChat the correct posture to a text display: April Login User5.7 billion each WeChat account number in the user groups of the WeChatactive” the highest peak is 10 per night spots, the daily per capitaWeChat call time in minutes, 15~29 0.7 year-olds for a total of about 280million, young people of the WeChat coverage rate of about 90%( Tencent, 2015).In China it is already a WeChat lifestyles.Nowadays inchina, the number of foreigners is rising quickly day after day. And from this point,a lot of researchers are starting to think about the issue how can filing thisblank, in the fields of social media as mentioned above.

Asinternational students, we are influenced like the Chinese people by using theWeChat application, but the purpose of using WeChat is deferent from one personto another. This study will be focused on theinternational student usage of one of the most successful social media, WeChat,in china.2 .ResearchQuestionsWhat are thepriorities of using WeChat among International Student (IS) in NENU ? How often doIS spend on WeChat in their daily life?Whichfunction of WeChat are IS mostly utilize? And what are the disadvantages ofthis application?3. Researchobjectives: Specialty, to explore thathow the international students use WeChat in Northeast Normal University inChina and what kind of functions apply on this application.4: LiteratureReview:Manyscholars have expressed enthusiastic interest in the issue of uses of WeChatamong university student and college in china. Juan kho et.

al (2017) arguedExcessive use of WeChat, social interaction and locus of control among collegestudents in China. This study also showed that greater excessive use of WeChatis associated with higher external locus of control and greater online socialinteraction skills. These results reveal that WeChat has unique and strongappeal among college students in China.Wenbo Kuang.(2013) conducted a study about the development of wechat from the perspectiveof the number of users, functional improvements, and business models.

WenboKuang (2013) report’s is a comprehensive review of the developmental status ofWeChat and demonstrates that WeChat’s development is in line with the diffusionof innovation theory. It explores features of WeChat, including user behavior,user structure, user relationship, etc. It analyzes the advantages of WeChat incommunication, such as user-friendliness, multimedia communication, cost-freeusage and higher user loyalty, as well as the disadvantages of WeChat, such asinformation overload, the proliferation of spam and poor security.AnotherPrevious study conducted by Xianglong Xu et al (2016) showed that WeChat usersmay have better sleep quality than non-WeChat users among undergraduates. Theyare required for determining causal relationships, further longitudinal studiesto test for the association between WeChat users and sleep quality.

This studymay also provide some implications for health promotion on sleep quality ofundergraduate students.Beforestarting the research methodology, I would like in first, give some definitionsabout the key terms used in my article report: International students, socialmedia and WeChat.4.1  International Students in Higher Education:Whileinternational study and higher education is not new, the growing number ofinternational students in China further substantiates the need to understand theexperiences and behaviors of these migratory populations.  More than 440,000 international students wereenrolled in China last year (ICEF Monitor, 2017).Nearly half(47%) of all international students in China are pursuing undergraduate degreesat Chinese universities.

Another 15% are studying toward advanced degrees atthe master’s or doctoral levels, and nearly 30% are enrolled in Chinese primaryand secondary schools. The Chinese Ministry of Education (MOE) indicates thatabout 40% of foreign students in China are studying the Chinese language at somelevel.The influxof international students in universities increasingly, have various benefitswhich can also contribute to the diversity of higher educational institutionsby creating mutual cultural learning environment for domestic students.Here inChangchun for example in Northeast Normal University the total number ofinternational student reached this year 2017 more than  500 in various majors and levels, among them222 studying for bachelor’s degree, 207 master and 111 Phd (ISO,2017).SocialMedia: Arecomputer-mediated technologies that facilitate the creation and sharing ofinformation, ideas, career interests and other forms of expression via virtualcommunities and networks. The variety of stand-alone and built-in social mediaservices currently available introduces challenges of definition; however,there are some common features: (Obar,Jonathan A.; Wildman, Steve, 2015)1.      Social media are interactive Web 2.

0Internet-based applications (Kaplan,A. M., & Haenlein, M. 2010).2.      User-generated content, such as text postsor comments, digital photos or videos, and data generated through all onlineinteractions, is the lifeblood of social media.3.      Users create service-specific profiles forthe website or app that are designed and maintained by the social mediaorganization (Boyd, Danah m.

; Ellison, Nicole B, 2007).4.      Social media facilitate the development ofonline social networks by connecting a user’s profile with those of otherindividuals or groups.Userstypically access social media services via web-based technologies on desktopcomputers, and laptops, or download services that offer social mediafunctionality to their mobile devices (e.g., smartphones and tablet computers).

When engaging with these services, users can create highly interactiveplatforms through which individuals, communities and organizations can share,co-create, discuss, and modify user generated content or pre-made contentposted online. They introduce substantial and pervasive changes tocommunication between businesses, organizations, communities and individuals. (Kietzmann, Jan H.; Kristopher Hermkens ,2011). Social mediachanges the way individuals and large organizations communicate. These changesare the focus of the emerging field of techno self-studies. Social media differfrom paper-based media (e.

g., magazines and newspapers) or traditionalelectronic media such as TV broadcasting in many ways, including quality (Agichtein et al , 2000) reach, frequency, interactivity, usability,immediacy, and permanence. Social media operate in a dialogic transmissionsystem (many sources to many receivers).This is incontrast to traditional media which operates under a monologic transmissionmodel (one source to many receivers), such as a paper newspaper which isdelivered to many subscribers or a radio station which broadcasts the sameprograms to an entire city.Some of themost popular social media websites are Baidu Tieba, Facebook (and itsassociated Facebook Messenger), Gab, Google+, Instagram, LinkedIn, Pinterest,Reddit, Snapchat, Tumblr, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, Wikia,and YouTube. These social media websites have more than 100,000,000 registeredusers.

4.3.1 WeChatapplication: WeChat(Chinese: ??; pinyin: W?ixìn; literally: “micro-message”) is a Chinese multi-purposesocial media mobile application software developed by Tencent. It was firstreleased in 2011, and by 2017 it was one of the largest standalone messagingapps by monthly active users ‘(WeChat world, 2016) with over 980 millionmonthly active users (902 million daily active users) ( Lulu Yilun Chen, 2017). It has beencalled China’s “App for Everything” because of its many functions andplatforms, and lauded as one of the world’s most powerful apps (Jason Lim, 2014).WeChat hasachieved rapid growth, exceeding the expectations and imagination of the WeChatteam. After three years of development, WeChat’s functions have been enrichedand improved gradually.

Now, WeChat is deeply connected with people’s dailylives and feelings, providing users with new communication experiences.Facebook,Twitter and LinkedIn are the most popular social media in American and Europe,but they can hardly enter China because of the Internet control policy. SoChinese market breeds many local social media such as WeChat (ChineseWhatsApp), Weibo (Chinese Twitter) and Renren (Chinese Facebook).

Among them,WeChat is currently in a dominated position than others. The Chinese technologytycoon, Tencent, created it in 2011. Although itis a WhatsApp-like App, WeChat combines the features of Facebook, WhatsApp,entertainment, and financial system and make it more than a communication too.4.3.

2 Features and uses of WeChat: As i havestated precedently, WhatsApp, Facebook, Viber and Imo share some similarfeatures such as sending instant messages, videos, audios, and pictures. Somealso allows calls and video calls over the internet. WeChat alsoshares some of these features stated above, but below are some features thatmake WeChat not just any everyday application.

The tremendous demand andsuccess of this application is because of its emphasis on the good qualityrather than the quantity. WeChat can also be used in the market by brands. Thishowever allows users to make their purchase decisions by going through themultiple stages which is done by WeChat’s strong and increasing set of features(Pun, 2015). In addition, WeChat is making its place so fast in the world andhas covered of about twenty countries in the world.

Moreover, since itsemergence, WeChat has made the life of users much easier especially afterlaunching the walkie-talkie feature which permits to communicate messages evenon the way (Guo, Zhang, & Chen, 2014). After theemergence of WeChat application in the market, businesses have started usingthis application in their business strategies and facing their competitors.Many of the fans and customers find this application an easiest and quickestway to search their favorite brands and stay up-to date with the latest designsand collections.In addition,as stated by Huo et al. (2015), the followers get transferred to members byusing the functions of WeChat membership because of the loyalty programs runfor the individuals. Moreover, the attention of brands can be grabbed by makingtheir brand logos posted at the personal pages of subscribers.

Hu, Wong and to(2015), the display of logo by brands make marketers verify customers preferenceswhich enables them plan further strategies. Other than chats, WeChat allowsdifferent brands to make their own mini website in which they may share theirexperiences and also describe their purposes of marketing. However, WeChat’simportance cannot be neglected as it is considered to be one of the efficientplatforms for marketing brands and specifies people with respect to thelocation and gender (Gan & Wang, 2015).WeChatapplication has a complete set of smart and cool features including “Use WebWeChat.” This feature makes this application different from other applicationsas it enables users to chat contacts even on the computer and just on themobile phone (Wang,Li, & Tang, 2015).

Moreover,user does not require to install the application to use this program but onlyrequired to write on the browser of desktop about WeChat’s website i.e.  www.wechat.comThe featureof “Share Only Text on WeChat Moments” allows users to comment or like poststhat are shared by their friends on WeChat newsfeed which is same as Facebook’snews feed.

In addition, there are many WeChat social features that enable usersto chat with the random people who are also using the WeChat application.