Self-Driving & Dai, D. (2013, April 12). Public Perceptions

Self-Driving Cars or Autonomous Vehicles beinga relatively recent phenomenon, there has been quite a lot of research that hasfocused on mostly examining the technical aspects of autonomous vehicles andthe impact it may have on reducing the problems caused by the exponentialincrease in usage of regular passenger cars in the past three decades. However,little or no research as such exists on the potential behavioral shifts and theunderlying motivations to use these self-driving cars. These below mentioned studiesfocused on getting common man opinions to determine significant factors thatinfluence the decision to purchase and use self-driving cars. 1. Howard, D., & Dai, D.

(2013, April 12).Public Perceptions of Self-Driving Cars: 1 The Case of Berkeley, California.University of California, Berkeley, Department of City and Regional Planning.Berkeley: University of California, Berkeley.In this paper, I wish to examine a few out ofthe several obstacles towards the adoption of Autonomous vehicles that havebeen identified in the literature review.

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In a report by (Howard & Dai, 2013) the author mentionsthat “Public’s attitude toward self-drivingcars become increasingly important as the public shapes the demand and marketfor the cars, the policies that govern them, and future investments ininfrastructure.” Daniel Howard and Danielle Dai have put together a study ofthe perceptions of self-driving cars in the city of Berkeley, California. They investigated public attitudes towards usingthe 107 early adopters of self-driving cars.

Through their study they tried tofind out what actually attracted these people to adopt an advanced technologylike this into their daily lives. This analysis was particularly good inunderstanding what the participants found most attractive and what concernsthey had about prior to using this technology. This particular study was chosento be referenced so that we could understand what participants who adopted thistechnology experienced early on. The report also delves into some rootbehavioral aspects that helped the consumers in Berkeley, California easilyadopt this technology like demographics, existing travel behavior, andrelationship to cars and technology. Companies manufacturing these cars willprobably need to reassess their marketing strategies based on the analysis ofthese results since the self-driving car will be a major contributor to the topand bottom line of these automakers in a decade or so.

 2. Miltos Kyriakidis, R. H.(2015, July 18). Public opinion on automated driving:Results of an international questionnaire among 5,000 respondents.

Retrieved from SSRNLibrary: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2506579I plan to also take references of a user studyby (Miltos Kyriakidis, 2015)in his research paperthat investigated user acceptance, worries, and willingness to buy partially,highly, and fully automated vehicles. The report by (Miltos Kyriakidis, 2015) is particularlyuseful in understanding the correlation between the factors that potentiallyare considered by users while buying a car that has autonomous drivingfeatures.

This report ties in well with the report by (Howard & Dai, 2013) because they bothexplore the factors that influence purchasing decisions and what wasexperienced by users who bravely adopted this new ground-breaking technologyearly-on using the methods of survey and interviews. This also ties in wellwith what I wish to enlist in my paper about the top few concerns thatconsumers across the globe could have and variables that possibly influence andworry consumers from buying these vehicles with autonomous driving capabilities.