Purpose of the Marketing plan:
Love at first
Sight Boutique is a start-up fashion boutique, that sells fashionable women’s
clothing and accessories. We will be based out of downtown Fort Lauderdale,
which is a popular hotspot and lifestyle destination in South Florida. It’s
where up and coming designers from all over the world, will share shelf space
with local favorites hand-picked by owner Jordana Norris.
We are committed to offering our customers
fashionable clothing and accessories that have the quality they need, in the
style they want, at affordable prices. They can expect to find dresses, tops,
skirts, pants and jackets nestled among curated displays of accessories, gifts,
and other stylish curiosities.
The unique shopping
experience will be enhanced with in-store stylist and monthly special events
designed to connect with like-minded women. When customers come into our store,
we can help them find the perfect item that fits their personality and
compliments their style. The Love at First Sight experience can also be enjoyed
online thanks to social commerce on Facebook and Instagram, which showcases our
fashion! Our philosophy is simple, provide progressive fashion that defines
women, with top quality service.
Organization Mission Statement: Love
Life, Love Fashion
Our mission is to make sure our customers have the most
enjoyable shopping experience while in our store, to create lasting relationships.
As well as, providing customers with quality, modern clothing and accessories,
at an affordable price.
Love at First Sight’s competitive advantage will be offering
clothing and accessories that make a statement. We will ensure that we have a
wide range of quality and affordable clothes and fashion accessories available
in our store and online at-all-times. Love at First Sight will offer clothing
and accessories that are currently trending and so affordable that our
customers will return to our boutique often to check out the new trends. One of
our business goals is to make our boutique a one stop fashion shop.
We are launching a clothing boutique that will singularly
become the preferred choice for women and vacationers in Fort Lauderdale,
Florida. Love at First Sight Boutique wants to represent women’s fashion style.
The competitive factor is that the fashion clothing and accessories for these
women are part of a lifestyle statement.
Our excellent, highly experienced and qualified management
team, customer service, highly secured facility with enough parking space, online
store, and various payment options will also serve as a competitive advantage
for us. We believe that we will create a loyal customer base that will see Love
at First Sight as part of their lives.
Lastly, all our employees will be well taken care of
and their welfare package will be among the best within our industry. It will
enable them to be more loyal and willing to build the business with us, to help
deliver our set goals, objectives and achieve all our business aims.