PRODUCT Coca Cola marketing mix strategy can be identifiedby taking their wide range of productions,Coke is not only product of Coca Cola, but is the most popular one all over theworld. On average, there are 300 beverages are produced by Coca Cola company those are the products which are offered by Coca Cola company (Coca Cola, Sprite, Fanta, Diet Coke, Powerade Zero,Coca Cola Zero, Fuze Tea, Coca Cola Life, Dasani, Glaceau Vitamin water, MinuteMaid, Powerade, Simply Orange, Coca Cola Light, Fresca, Del Valle, Mello Yello,Honest Tea.) In above products have large market shares intheir respective fragment but their growth is almost in same platform, CocaCola company products are sold in various sizes of packages. Their core productCoca cola is sold in 200ml, 500ml, 1ltr, 1.
5ltt and 2ltr bottles and cans, andalso The Coca Cola logo is clearly made visible on each of these bottles andcans to differentiate itself from Coke. The Coca Cola bottles also have uniqueshapes and that’s the identity of Coca cola since it begins. Those productstrategy would help to increase theirsales, Hence they generate huge revenue for the company. PROMOTION The company promotes fromthe beginning in an effective manner to ensure that customers remainedattracted to their product Promotion isan activity that is implemented to boost the sales of a product, Due to the intense competition in the sodaindustry a lot the top brands target on promoting and advertising to drivehigher sales and revenue.
Coca Cola set thebench mark for promotional activities. The promotional strategy of Coca Colacompany focuses on aggressive marketing campaigns by using medias like TV,online ads, print media, outdoor marketing and also, they do sponsorship with differentglobal events like Olympic, FIFA world cup, NASCAR and also customers can win a free bottle if they get awinning cap. These methods of promotion attract a lot of customers.
Thus, cocawould be able to get higher market shareby their promotional activities. In other way Coca Cola also launches TVadvertisements in various national languages across the world. Coca Colalaunched “Taste the Feeling” Campaign on march 2016 which seeks out to remindits customers about the joyous and happy moments Coke brings to their lives. Out Door Marketing DirectMarketing