Pepsi-Cola was born in a similar path asCoca-Cola, also at the hands of a pharmacist, Caleb Bradham. Initially sold asa remedy for stomach ills in the small town of New Bern, North Carolina. It canbe said that Mr. Bradham’s refreshment was created in the wake of Coca-Cola’ssuccess. Pepsi-Cola became one of thefirst brands to replace delivery vehicles, horse drawn carts, and motorvehicles in 1908, thereby modernizing its distribution system, which has becomemuch more efficient and agile. The First World War caused the company to be ina delicate financial situation because of the high cost of production and theserious rationing of sugar, being on the brink of bankruptcy in 1923, forcingBradham to sell it for $ 30,000 for the company Craven Holding Corporation.
After that, although Brad reopened his drugstore and went back to working as apharmacist, he was blessed to have created one of the most popular soft drinkson the planet. The following year, Roy C. Megargel, a Wall Street broker,acquired after much negotiation the Pepsi-Cola brand for $ 35,000, therebyforming Pepsi-Cola Corporation. However, the change of command did not help toavoid a new financial crisis in 1931, in the midst of the Great Depression inAmerica, when the company was again sold, this time to candy maker Loft CandyCompany.
The then chairman of the new owner, Charles G. Guth quickly made acomplete overhaul of the drink. Despiteall the problems related to the company’s capital, Pepsi-Cola represented andstarted as a great innovative brand in its market. In the following decades,with the strong internationalization of the brand, the soft drink was launchedin flavors and versions that adapted to the culture and the habits of thecountries in which it was commercialized. Most of these versions were releasedas a limited edition, that is, they remained on the market in seasons rangingfrom three to twelve months. In addition, the brand has used large globalcelebrities to capture a new generation of consumers.
What’s more, he did notstop daring and surprised with creative advertising campaigns. In addition, theinnovations extended to the products, as for example, when it announced itsfirst 100% vegetal bottles, that little by little replaced the conventionalPET; or in August 2015, when the brand abolished the use of aspartame in itssoft drinks.