Pepsi-Cola they remained on the market in seasons ranging

Pepsi-Cola was born in a similar path as
Coca-Cola, also at the hands of a pharmacist, Caleb Bradham. Initially sold as
a remedy for stomach ills in the small town of New Bern, North Carolina. It can
be said that Mr. Bradham’s refreshment was created in the wake of Coca-Cola’s
success.  Pepsi-Cola became one of the
first brands to replace delivery vehicles, horse drawn carts, and motor
vehicles in 1908, thereby modernizing its distribution system, which has become
much more efficient and agile. The First World War caused the company to be in
a delicate financial situation because of the high cost of production and the
serious rationing of sugar, being on the brink of bankruptcy in 1923, forcing
Bradham to sell it for $ 30,000 for the company Craven Holding Corporation.

After that, although Brad reopened his drugstore and went back to working as a
pharmacist, he was blessed to have created one of the most popular soft drinks
on the planet. The following year, Roy C. Megargel, a Wall Street broker,
acquired after much negotiation the Pepsi-Cola brand for $ 35,000, thereby
forming Pepsi-Cola Corporation.

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However, the change of command did not help to
avoid a new financial crisis in 1931, in the midst of the Great Depression in
America, when the company was again sold, this time to candy maker Loft Candy
Company. The then chairman of the new owner, Charles G. Guth quickly made a
complete overhaul of the drink.  Despite
all the problems related to the company’s capital, Pepsi-Cola represented and
started as a great innovative brand in its market. In the following decades,
with the strong internationalization of the brand, the soft drink was launched
in flavors and versions that adapted to the culture and the habits of the
countries in which it was commercialized. Most of these versions were released
as a limited edition, that is, they remained on the market in seasons ranging
from three to twelve months. In addition, the brand has used large global
celebrities to capture a new generation of consumers. What’s more, he did not
stop daring and surprised with creative advertising campaigns. In addition, the
innovations extended to the products, as for example, when it announced its
first 100% vegetal bottles, that little by little replaced the conventional
PET; or in August 2015, when the brand abolished the use of aspartame in its
soft drinks.


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