Online they do beg some questions to be asked.

Online dating used to be on thesidelines of the social scene.

In recent times, though, it has grown into amultibillion dollar industry and has properly entered the mainstream society.Sites such as Match.com and hundreds ofothers have come into being. They now cater to every conceivable datingpreference anyone who is interested. With more and more people getting on boardwith dating sites, a study of the desirability of these makes for aninteresting case study, as demonstrated by NBC correspondent Amy Robach in hershow Love @First Byte: the Secret Scienceof Online Dating.More and more people are visiting datingsites nowadays for a romantic match. Amy Robach’s show takes the viewer behindthe scenes of these websites.

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It shows the technology used by these sites tomatch people, and the huge amounts of money being made by entrepreneurs who arerunning them. The show also talks to psychologists, mathematicians andscientists who analyze the data collected from users’ online activities tocreate personality profiles. The show is extremely interesting in how it attemptsto demonstrate the efficacy of the sites, and the use of science to find companionship.Even though dating sites are recent phenomena,they do beg some questions to be asked. The most important one is the successrate as far as matchmaking is concerned.

Do they really help people to theextent they claim, or are the figures that they put across just fabrications?The show lends weight to this question as insiders reveal how success infinding love may not be the most typical outcome. Apart from that, some siteshave encouraged adultery by finding matches for extramarital affairs, whichlands online dating in further controversy. However, the most importantquestion that arises is one of privacy of the individual users, and protectionfrom sexual predators. These doubts about online dating still make it anunviable option for many people. However, as these sites evolve, and moreeffective and robust policies governing them are put into place, more and morematches will be made online than ever before.