NIKE, Inc., established on September8, 1969, is one of the famous sportscompanies which designs, develops, markets and sells the products of athleticfootwear, apparel, equipment, accessories,and services. The Company operates some locations in the world. They are inNorth America, Western Europe, Central & Eastern Europe, China, Japan and Emerging Markets. (Reuters, 2018) NIKE, Inc., include a few portfolio brands suchas the NIKE Brand, Jordan Brand, Hurley, and Converse.
NIKE, Inc., sells itsproducts to retail stores and internet web sites, and a mix of independentdistributors and licensees across the world. (Reuters, 2018) The companyproduces specifically for athletic use.
The company also provides products forcasual and leisure purposes. The company sells a range of products for men,women, boys, and girls. NIKE Brands offers three main types of products such asshoes, clothing, and accessories and equipment. The Company’s footwear productsare designed primarily for lifestyle, running, basketball, training & gym,soccer, skateboarding, boots and custom Shoes. The Company also sells sportsclothing such as compression & Nike Pro, Tops & T-Shirts, Polos,Hoodies & Sweatshirts, Jackets & Vests, Pants & Tights, Shorts,Surf & Swimwear, Socks The Company also markets clothing with aprofessional team, licensed college, and league logos.
(NIKE, 2017) Besides,NIKE Brands produces accessories and equipment such as bags, backpacks, hats,and sunglasses. (NIKE, 2017) TheCompany’s brand is Converse which designs, distributes and licenses casualsneakers, clothing, and accessories and equipment under the Converse, ChuckTaylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. (Reuters,2018) Its most significant growth drivers will likely come from internationalmarkets such as China and Western Europe.
There are some companies compete withNIKE. They are Adidas, Lululemon, Puma, and Under Armour. Nike is an example of monopolistic competition as it has thecharacteristics that a perfect competitionhas, except the fact that its products are not exactly like its competitorssuch as Adidas and Under Armour. Productdifferentiation is the real or perceived differences between competingproducts in the same industry. Clothingsegment revenue, grew faster, than total company revenues, at 4.65 %, butunderperformed its competitors within this segment. (CSIMarket, 2017) Equipmentand another segment, NIKE lost its market share to about 14.53 percent whilefootwear segment, NIKE grew its market share of 8.
98 percent. NIKE improvedmarket share to approximate 39.93 percent.