NIKE, purposes. The company sells a range of products

NIKE, Inc., established on September
8, 1969, is one of the famous sports
companies which designs, develops, markets and sells the products of athletic
footwear, apparel, equipment, accessories,
and services. The Company operates some locations in the world. They are in
North America, Western Europe, Central & Eastern Europe, China, Japan and Emerging Markets. (Reuters, 2018) NIKE, Inc., include a few portfolio brands such
as the NIKE Brand, Jordan Brand, Hurley, and Converse. NIKE, Inc., sells its
products to retail stores and internet web sites, and a mix of independent
distributors and licensees across the world. (Reuters, 2018) The company
produces specifically for athletic use.The company also provides products for
casual and leisure purposes. The company sells a range of products for men,
women, boys, and girls. NIKE Brands offers three main types of products such as
shoes, clothing, and accessories and equipment. The Company’s footwear products
are designed primarily for lifestyle, running, basketball, training & gym,
soccer, skateboarding, boots and custom Shoes. The Company also sells sports
clothing such as compression & Nike Pro, Tops & T-Shirts, Polos,
Hoodies & Sweatshirts, Jackets & Vests, Pants & Tights, Shorts,
Surf & Swimwear, Socks The Company also markets clothing with a
professional team, licensed college, and league logos. (NIKE, 2017) Besides,
NIKE Brands produces accessories and equipment such as bags, backpacks, hats,
and sunglasses.  (NIKE, 2017) The
Company’s brand is Converse which designs, distributes and licenses casual
sneakers, clothing, and accessories and equipment under the Converse, Chuck
Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. (Reuters,
2018) Its most significant growth drivers will likely come from international
markets such as China and Western Europe. There are some companies compete with
NIKE. They are Adidas, Lululemon, Puma, and Under Armour. Nike is an example of monopolistic competition as it has the
characteristics that a perfect competition
has, except the fact that its products are not exactly like its competitors
such as Adidas and Under Armour. Product
differentiation is the real or perceived differences between competing
products in the same industry. Clothing
segment revenue, grew faster, than total company revenues, at 4.65 %, but
underperformed its competitors within this segment. (CSIMarket, 2017) Equipment
and another segment, NIKE lost its market share to about 14.53 percent while
footwear segment, NIKE grew its market share of 8.98 percent. NIKE improved
market share to approximate 39.93 percent. (CSIMarket, 2017) 


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