Most of the timepeople will consider creativity as something owned by artists or people whohave some connection with art in the broad sense of the word. This definitionis not entirely correct. Many people will forget about the fact that mostthings like technology, materials or new ways of curing illnesses are allcreated through science.
“A work is creative if it is original, purposeful onthe part of the creative person, and harmonious or compatible with other humanpurposes, needs and values.” (Wallace & Gruber, 1989). Harvard psychologist,Jerome Bruner said that effectiveness is an attribute which defines thecreative production. Creative individuals tend to fully dedicate themselves inorder to come up with an effective piece of work as a final result. “Behind theart object there is often an unrecorded trail of work, critical judgement,selection, rejection, re-structuring and polishing.” (McNiff, 1989).
Creativepeople produce work from within, using their whole mind. “One of the mostimportant things about creativity is that it should lead to worthwhileresults.” (Cropley, 1967). Creativity is made out of multiple mental processesand insight is one of them.