In thischapter, Richards points out that the term resource is only what peopleoriginally make it. Back in the day, a lot of “resources” that we recognizetoday were seen as pollutants by many farmers in the past. Many people tend topredict that we will run out of certain resources but they overlook the factthat technology develops more rapidly this day in age. The production itself iscontingent on consumption. Without sufficient intake, which creates extrademands for manufacturing, the manufacturing cycle could be paralyzed. Intakeis hence the turning aspect of the coin of a thriving production cycle.
Buteven as capitalism stimulates high-quality productivity quotes, it biasesproductiveness closer to more consumption to make sure that the manufacturingtechnique isn’t impeded. Consequently, mass consumption – or consumerism -isn’t merely a cultural phenomenon. It is embedded inside the core tenets ofcapitalism as an economic system. The higher intake, the better production, thehigher manufacturing, the higher income, and with better income, higher profitsare generated, that are in large part re-invested in the sustainability of thefirm or the business-unit.
In quick, the market mechanisms under capitalism dono longer offer incentives for preserving the environment. Corporations arecontinuously threatened by using market competition to reduce charges and optimizeprofit. The surrounding areas thus fall prey to the compulsive marketplaceconduct of the capitalist mode of production. Without the intervention ofnon-market entities along with the state, international agencies and socialforces, capitalism as an economic system certainly will not guard our planet.Richards also uncovers a risky tendency for some environmentalists to peerhumanity as a plague upon the earth. Whilst he concurs that humans wantto be accountable stewards of what has been entrusted to us, that is a milescry from asserting that humans are parasites sucking away nature’s lifeblood.The more humans we’ve on the planet, the more inventions we’re going to haveavailable to remedy the issues we face.