Customer satisfaction helps customers to communicate their needsstraight to the sellers. Customer satisfaction is very important because ithelps to learn about the businesses strengths and weaknesses. Business holderscan just know their strengths and weaknesses and make the progression. Not onlythis, also customer satisfaction also helps to appropriate resources foreventual strike or satisfaction. Furthermore, it supports to show calmnessabout making better quality of products and services to both the employees andthe customers.
It does not help to learn about strengths and weaknesses buthelps it also to persuade competitive strengths and weaknesses. Similarly, ithelps to benefit more vision into the sources of frustration and areas desiringprogression. At last, customer satisfaction helps to accommodate a system forinforming management of problems or situations requiring actual promotion (ICR,2011). While talking about business, it is not easy to establish this thinkingbut everything needs to be set up everything from top to bottom and managementalso exists there. Nature of business depends upon the size that wasestablished, either in the form of big-scale or small-scale.
No business hasbeen established without thinking about the profit, and customers are thepillars of the business. So every businesses stake holders always think aboutthe satisfaction of the customers by trying to meet the needs of the customer,which are the main responsibilities of the business investor. As the task ofthe research is concerned with the importance of customer satisfaction, somepoints have already explained this in the above section, and some points aregoing to be explained here. Actually, customer satisfaction helps to increasethe profit for business investors so every such investor thinks that to earnprofit is not as easy. If the business is successful, and able to satisfy thecustomers then customers will be happy, they buy more goods and the companywill be able to sell more goods and it helps to increase the profit.
Similarly,it helps to increase the sales, to reduce the production costs, and to enhancemarketing and advertising If the customers are fully satisfied with the goodsand services provided by the business company, they refer it to their friendsand relatives telling them that they are satisfied, and this helps to promotemarketing and advertising of the business. Similarly, it helps to improve thegoodwill.