Crew of handling operations. The primary objective of this

Crew Resource Management: JetHub LLC
The recent past has seen an increasing application of Crew Resource Management (CRM) in various fields and most especially in aviation. According to Kemper et al. (2017), Crew Resource Management plays an essential role in increasing the participants’ understanding of different challenges that arise and how to respond to these problems. The American Psychological Association (2014) revealed that human error caused a majority of the accidents experienced in the aviation industry as opposed to challenges related to the weather or technical failure hence the need to embrace CRM. For this and other reasons, scholars in aviation and other fields agree on the significance of embedding Crew Resource Management in various organizational cultures as a critical way of handling operations. The primary objective of this paper is to provide a discussion on the application of Crew Resource Management at JetHub LLC with emphasis on how this organization has employed a CRM program. Various accidents and incidents in the aviation industry have led to the introduction of Crew Resource Management as a form of training aimed at reducing human error and improving employee efficiency.

Crew Resource Management
The American Psychological Association (2014) recognizes the contribution of Psychologists Robert Helmreich and John K. Lauber in the development of Crew Resource Management (CRM) as a form of psychological training as a mode of preventing air crashes and saving lives. This was as a result of extensive research and findings that revealed that most of the accidents that occurred were as a result of human error and not technological or weather-related challenges. Some of the key focus areas of the CRM include proper decision making, leadership, interpersonal communications, and group dynamics. In this case, therefore, Crew Resource Management can be defined as the use of available sources such as people, information, and equipment to enhance the achievement of safe and efficient operations of the flight. Furthermore, the CRM training assists crew members in the identification of both potential and existing threats, and the formulation and implementation of actions to either mitigate or avoid these perceived threats. Wagener and Ison (2014) reveal that the application of CRM has played a significant role in reducing the number of accidents and incidents in the aviation industry. Having understood the key role played by the incorporation of the Crew Resource Management training, it is imperative to examine the application of the same in JetHub LLC while providing evidence for the same.

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Application of Crew Resource Management at the JetHub LLC
One of the organizations that is believed to have embraced the Crew Resource Management (CRM) form of training is JetHub LLC. However, it is crucial to identify whether the application of CRM at JetHub LLC is similar or different than that discussed by the American Psychological Association (2014). In addition to providing evidence on the use of CRM, it is also essential to make a distinction of the various vital team concepts that relate to performance during and after the implementation of the CRM training program. An explanation of the difference between leaders and managers is essential regarding their power and influence of the success of the training program. Apart from evaluating leadership theories and the role of leaders during the facilitation of the CRM, there is a need to analyze the impact of the CRM on organizational performance at JetHub LLC.

While the article on the American Psychological Association (2014) emphasizes the use of CRM as a means of enhancing the safety through air travel, the application of CRM at JetHub LLC as discussed by McCreath (2013) focuses on the management of customer information. From this angle, it is evident that the employment of the CRM program at JetHub LLC is different from that discussed by the American Psychological Association (2014). However, this does not mean that Crew Resource Management in terms of safety in air travel is insignificant at JetHub LLC. In any case, McCreath (2013) points out that JetHub LLC has a mission of providing their clients with a customer experience that has been lacking in aviation for a relatively extended period. Central evidence of the application of the CRM program at JetHub LLC in a different manner than in the Safe Air Travel article is that JetHub LLC uses a “Zoho Get Pricing CRM” as a means of getting complete visibility of their clients and capturing the interaction of their clients through alerts and automated processes. In this case, therefore, it is clear that the attention of JetHub LLC is directed to the customers while the Crew Resource Management addressed by the American Psychological Association (2014) focuses on the crew and what they can do to enhance air travel safety. However, JetHub LLC undoubtedly remains committed to improving their customer experience as their team continually evaluates the kind of service they offer their clients with the aim of surpassing their clients’ expectations.

Various team concepts relate to Crew Resource Management as presented by the American Psychological Association (2014) and JetHub LLC and some are decision making, interpersonal communication, enhanced efficiency, team coordination, and proper leadership among others. By incorporating the CRM program, JetHub LLC and other organizations stand a better chance of ensuring enhanced operations of the business.

The terms “leader” and “manager” have been used interchangeably in various organizational contexts. About the CRM and the case of JetHub LLC as well as the application of the CRM program, it is imperative to differentiate between the two terms and identify the key roles that each plays in enhancing the success of the program. Managing and leading people may appear similar yet they also have their own differences. While managers focus on how to set, measure, and achieve goals, leaders have their focus on creating a vision and ensuring that their team members work towards achieving the set goals and objectives. Furthermore, leaders seek to build relationships while most managers are bent on following processes and systems. While leaders and managers have different modes of leading, JetHub LLC can incorporate the services of both as they implement the CRM program.

In an article on LinkedIn, Baron (2017) observes that leadership in the aviation industry is as vital as in any other organization. He further points out that in the aviation industry, leadership may be viewed from two domain levels; at the organizational level and the pilot or deck level. In this case, it is essential to evaluate some of the leadership theories that may assist in enhancing the application of the CRM at JetHub LLC. One of the leadership theories that Baron (2017) mentions as ideal for the aviation industry is the situational leadership model. The proposition made by the situational approach is that leaders need to make a choice of the best course of action based on various situational variables. Concerning JetHub LLC, implementation of the Crew Resource Management requires the adoption of different approaches to leadership based on the situation at hand. For instance, cases, whereby a leader is the most experienced and knowledgeable in the entire crew, may adopt an authoritarian leadership style. However, there may also be a case where other members of the crew are skilled experts in their various areas of jurisdiction. In such a case, adopting the democratic style of leadership may be useful in enhancing the successful running of the CRM program.

Participative leadership model is yet another model that is considered as effective in enhancing efficiency in the cockpit and overall aviation leadership. The participative leadership model creates room for different procedures of making decisions where people that may not be appointed leaders have more influence over the decisions of their leaders. According to Amanchukwu, Stanley, and Ololube (2015), participative leadership ensures that the input of other people apart from the leader is also valuable and worth considering. In this case, a leader at JetHub LLC seeking to implement the CRM program goes ahead to encourage the participation and contribution of other members of the crew. Apart from making other group members feel relevant and embrace commitment in the process of making decisions, participative leaders involve other people and use collaboration as a method of enhancing the quality of decisions made. Combining the Crew Resource Management program and various leadership models at JetHub LLC is essential for enhancing the quality of decisions made and ensuring successful business operations.

Lastly, it is necessary to provide an analysis of the general impact that the CRM program may have on JetHub LLC. As one of the leading companies in charter service provision, JetHub is better placed by embracing the CRM program in order to enhance their service delivery. Referring to the Bolivian Charter Airline LaMia crash that took place in November 2016, the Aviation Travel Writer (2016) observes that lack of Crew Resource Management and poor decision making are some of the factors that led to the accident. In this case, it is clear that embracing CRM at JetHub LLC among other aviation companies enhances successful business operations. There are various benefits that the company is bound to enjoy through the incorporation of the CRM program. In as much as the CRM training program costs companies such as JetHub LLC among others significant expenses, Kearns (2009) points out that there are specific benefits to the same. These include improved interactivity, enhanced travel safety, cost efficiency, content standardization, and increased flexibility among others. However, there are distinct challenges that JetHub LLC among other companies has to overcome to enhance the effectiveness of the CRM program. These include but are not limited to methods of incorporating efficient team building and decision-making processes.

From the above discussion, it is evident that the CRM training program is essential in the pursuit of reducing human error and improving efficiency and effectiveness among employees. The past decade has witnessed a striking development of safety measures in the aviation industry following the incorporation of the CRM training program. As a worldwide provider of charter services, JetHub LLC is better placed to embrace the CRM program as this is a proven method of reducing the number of accidents and incidents. Embracing different forms of leadership styles and theories such as the participative method and the contingency theory among others also heighten the successful operations of the JetHub LLC.


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