CHAPTERTHREEMETHODOLOGYIntroduction This chapterfocuses on the methodology adopted in conducting the study. It discusses theresearch design, population, target population, sample design, researchinstrument, method of data collection, and method of data analysis. Study organisation TheGhana Cocoa Marketing Company was established in the year 1961 as a mainsubsidiary of the parent company, Ghana Cocoa Board. The company is the world’sbiggest and largest seller and exporter of premium cocoa beans from its origin.
Ghana Cocoa Marketing Company (CMC) through its local and internationalaffiliations and networks maintain good control over both the domestic supplychain and the international buying market. The head office of cocoa marketingcompany is located in cocoa house, Accra. It has branch offices in Tema, Kumasiand Takoradi, to facilitate its operations. The company’s main functionsinclude, among others: the promotion, sale and delivery of Ghana’s Cocoa toboth local cocoa processors and the international traders and processors. Theyalso support and finance Ghana’s cocoa sector by facilitating the annualsyndicated loan arrangements from lending international banks. The Company is committed to innovation in itsbusiness processes and collaborates effectively with stakeholders to meet thesocial, economic and environmental challenges of today’s business environment. CocoaMarketing Company (Ghana) maintains a superior quality specification of itsproducts thus requires specific technical skills of its staff in order to keepthem at the forefront of marketing in the international arena.Sources of Data Sources of data for the study areboth primary and secondary.
The primary data will be collected from the HR andjunior employees of the company by using simple random sampling method andpurposive sampling method. Primary literature sources are the first occurrenceof a piece of work. They include published sources such as reports and somecentral and local government publications, such as White Papers and planningdocuments. They also include unpublished manuscripts such as letters, memos,and committee minutes that may be analysed as data in their own right (Welman,kruger and mitchell (1994). The primary data will be obtaining by theadministration of questionnaires to the various respondents. Secondary data will be gathered frompublished and unpublished theoretical literatures and empirical studies. Welman,et al (1994) argues that secondary literature sources are books and journalsthat constitute the subsequent publications of information obtained fromprimary literature.
These publications are aimed at a wider audience and areeasier to locate than primary literature as they are covered more thoroughly bythe tertiary literature. A secondary data is data which already exist and havebeen preserved for further use and studies. These data are got from sourcessuch as books, journals, internet and textbooks. The secondary sources of dataare very important because they give insight to future researchers on thesubject matter and how to improve upon the earlier findings.