Bespoke all documents produced, as well as the general

Bespoke business documents are
documents designed for a specific organisation or department. They are
personalised to suit each business and can include letterheads, compliment
slips, invoices, business cards, leaflets, brochures and catalogues.

It is important to remember
when creating bespoke documents that the aim is to give a good impression to
other businesses or customers; to do this, documents need to be professional
and well thought out. A messy, poorly-designed document can seriously affect an
organisation’s reputation with its stakeholders. Documents need to be
consistent throughout, this means the organisation’s logo needs to be the same
on all documents produced, as well as the general theme e.g. use the same font
and style (bold/italic/underlined etc.) and colour scheme. Ideally, business
documents should use no more than 2 different fonts, as it may look messy with
more than this. Fonts need to be readable, as well as in the appropriate size;
headings need to be larger than the main body of the text to differentiate, and
there should also be enough white space in between paragraphs to make it easier
to read.

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Describe the factors to be considered
in selecting the appropriate method of presenting a business document.  Explain the factors to be considered in evaluating the impact of bespoke
business documents.

Some documents need to be
planned and researched before creating, for example when designing a poster or
flyer for an event, a deadline needs to be set for when the poster is to be
produce, printed and distributed to advertise the event in plenty of time.

When designing different types
of bespoke documents, different factors need to be taken into consideration,
however there should be a consistent style throughout, this is called a “house
style” where there is a standard format and layout of documents produced. 

In the UK, there are specific
legal requirements organisations must adhere to when producing business
documents, for example letterheads should include the full registered name of
the organisation, the VAT registration number (if applicable) and the full
address including the postcode. Usually, documents also include contact details
such as telephone numbers and an email address, as well as a website and the
director/senior manager of the organisation. Legally, documents also need to be
commercially sensitive and comply with copyright law; this means making sure
information included is not confidential and conforms to the Data Protection
Act, as well as making sure all information used is with consent. Organisations
also need to consider plagiarism when creating bespoke documents. Plagiarism is
using someone else’s work without their permission. There are some software
packages that can detect plagiarism within text which would be useful for

Describe the use of technology to create bespoke business documents, explain the purpose and
requirements of corporate identity in bespoke business documents

Corporate identity is a way in which
an organisation presents itself, this is usually using trademarks, designs and
a combination of colours, for example, you see the Apple Trademark and you know
immediately that this logo represents the famous hardware and software company best known for its line
of personal computers.

Other than this there are several
different ways that technology can help you create a professional business
image/ Corporate Identity. Designing high quality and attractive documents
overall can give a better impression of a business/organisation. It can affect
the way a customer perceives you, if you produce a document of high quality
then this can make you look extremely professional, meaning that more people
will be wanting to use the company’s services.

To produce such high-end
documents, you will need software such as Microsoft Word, Microsoft Publisher
or Adobe Design to produce high quality documents. When I create a word
document, it is important that I include a header and a footer that includes my
company’s logo, address and contact details, making sure that the logo is of the
highest quality so that it doesn’t pixelate when I print it out. It is
important to be trained in how to use this technology so that you can
manipulate the software to create the most appropriate document possible suiting
the needs of your organisation (or whomever has asked for the document to be

If a customer is going to spend
their own time reading a document produced by the business, then they’ll expect
it to be of a high quality and it is crucial that the business meets these
expectations.  You will need to ensure
any text used is not overwhelming to the intended audience and is clearly
legible. If it isn’t then it will possibly stop the audience from reading it
therefore not meeting its intended purpose. The benefits of using different
types of resources are that you can edit the document to fit the needs of the
audience rather than using one set standard for all types of audience. Another
benefit to using different types of resources is that every time you use
different types of technology, you learn a new way of manipulating something to
produce a better outcome. Other than this, having high quality and attractive
documents means that the customer remembers the company as the documents
promote a good overall image. 


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