Bespoke business documents aredocuments designed for a specific organisation or department. They arepersonalised to suit each business and can include letterheads, complimentslips, invoices, business cards, leaflets, brochures and catalogues.It is important to rememberwhen creating bespoke documents that the aim is to give a good impression toother businesses or customers; to do this, documents need to be professionaland well thought out. A messy, poorly-designed document can seriously affect anorganisation’s reputation with its stakeholders.
Documents need to beconsistent throughout, this means the organisation’s logo needs to be the sameon all documents produced, as well as the general theme e.g. use the same fontand style (bold/italic/underlined etc.) and colour scheme. Ideally, businessdocuments should use no more than 2 different fonts, as it may look messy withmore than this.
Fonts need to be readable, as well as in the appropriate size;headings need to be larger than the main body of the text to differentiate, andthere should also be enough white space in between paragraphs to make it easierto read. Describe the factors to be consideredin selecting the appropriate method of presenting a business document. Explain the factors to be considered in evaluating the impact of bespokebusiness documents.Some documents need to beplanned and researched before creating, for example when designing a poster orflyer for an event, a deadline needs to be set for when the poster is to beproduce, printed and distributed to advertise the event in plenty of time.When designing different typesof bespoke documents, different factors need to be taken into consideration,however there should be a consistent style throughout, this is called a “housestyle” where there is a standard format and layout of documents produced. In the UK, there are specificlegal requirements organisations must adhere to when producing businessdocuments, for example letterheads should include the full registered name ofthe organisation, the VAT registration number (if applicable) and the fulladdress including the postcode.
Usually, documents also include contact detailssuch as telephone numbers and an email address, as well as a website and thedirector/senior manager of the organisation. Legally, documents also need to becommercially sensitive and comply with copyright law; this means making sureinformation included is not confidential and conforms to the Data ProtectionAct, as well as making sure all information used is with consent. Organisationsalso need to consider plagiarism when creating bespoke documents. Plagiarism isusing someone else’s work without their permission.
There are some softwarepackages that can detect plagiarism within text which would be useful fororganisations.Describe the use of technology to create bespoke business documents, explain the purpose andrequirements of corporate identity in bespoke business documentsCorporate identity is a way in whichan organisation presents itself, this is usually using trademarks, designs anda combination of colours, for example, you see the Apple Trademark and you knowimmediately that this logo represents the famous hardware and software company best known for its lineof personal computers.Other than this there are severaldifferent ways that technology can help you create a professional businessimage/ Corporate Identity. Designing high quality and attractive documentsoverall can give a better impression of a business/organisation. It can affectthe way a customer perceives you, if you produce a document of high qualitythen this can make you look extremely professional, meaning that more peoplewill be wanting to use the company’s services.
To produce such high-enddocuments, you will need software such as Microsoft Word, Microsoft Publisheror Adobe Design to produce high quality documents. When I create a worddocument, it is important that I include a header and a footer that includes mycompany’s logo, address and contact details, making sure that the logo is of thehighest quality so that it doesn’t pixelate when I print it out. It isimportant to be trained in how to use this technology so that you canmanipulate the software to create the most appropriate document possible suitingthe needs of your organisation (or whomever has asked for the document to becreated).If a customer is going to spendtheir own time reading a document produced by the business, then they’ll expectit to be of a high quality and it is crucial that the business meets theseexpectations.
You will need to ensureany text used is not overwhelming to the intended audience and is clearlylegible. If it isn’t then it will possibly stop the audience from reading ittherefore not meeting its intended purpose. The benefits of using differenttypes of resources are that you can edit the document to fit the needs of theaudience rather than using one set standard for all types of audience. Anotherbenefit to using different types of resources is that every time you usedifferent types of technology, you learn a new way of manipulating something toproduce a better outcome.
Other than this, having high quality and attractivedocuments means that the customer remembers the company as the documentspromote a good overall image.