ARAVIND the hospitals. DR. V wanted to stamp out

ARAVIND EYE CARE HOSPITAL-McDONALDIZATIONINTRODUCTION:The impact that Aravind eye hospital had on its clients was incredible. The eye hospital helps the people who are affected with blindness whether they have money of not. The hospital manages to provide free surgeries on the eye to the local people who are less fortunate. Needlens blindness is simply when the lens becomes clouded in the cataract eye, and light is not transmitted to the retina. Dr Govindappa Venkataswamy who founded the Aravind hospital in 1976 with the concept of McDONALDIZATION due to his passionate concern to eliminate the Needlens blindness in India.This essay will examine the impact that bring into play with principles of McDONALDIZATION to the Aravind eye hospital and will debate the itinerary and the acquisition of the words largest eye care provider; following how Dr. Venkataswamy managed to increase the efficiency of the hospitals from two to seven times and then to conclude the global impact, advantages and also contribution of this great health care system. MAIN BODY: Blindness in India is over 80% in needless and can be interfered with this of eradicating needless. Dr Venkataswamy founded the Aravind eye hospital in 1978 with the help of friends and family members, also the eye care system is now one of the largest and also the most valuable eye care facility in the world with its main office in Madurai, India. It started with a 11 bed clinic and now they have expanded it with over 5 hospitals and stunningly are all self sustaining and are placed in different states of southern India. The average of 2000 surgeries per year by a doctor, however normally the national average is just 220 per annum. (Aravind eye hospital , 2003)By implementing this they have increased the number of patients and they have developed ‘art techniques’, also each year roughly 1.4 million patients are treated in these hospitals and 60% are treated completely free, nevertheless the business is still highly profitable due to the large amount of patients that come to the hospitals. DR. V wanted to stamp out needless blindness in India and inbreeded his model around the globe. In the Chaudhary (CHAUDHARY, 2012) article it shows that Dr. Venkataswamy states that he wants to dearly imbed  what McDonald’s and Burger king has done in the United states.The crucial information for developing Aravind eye care system was imbedding the ideas and techniques that are well used by fast food chains, such as McDonalds which is where ‘McDONALDIZATION’ is from. McDONALDIZATION theory is by George Ritzer in 1996 where many different establishments have used not only in fast food chains, even with education, healthcare, museums and much more. (Diep, 2017)Aravind hospital is under the domination of Dr. Venkataswamy that has reach the peak and have turned out to be one of the biggest influencers in the Business/Medicine/Human Resources and much more industries.Dr. G Venkataswamy had all the qualities and he perfectly adapted all the aspects of McDONALDIZATION theory in the medical field and developed a huge successful business. Through his aims and training people,  McDONALDIZATION has helped him in many things all around (Herring, 2004)d the world (RANGAN, 2009 ). The founding members of Aravind managed to make franchises of delivering eye care services with the same amount of effectiveness and efficiency of McDONALDIZATION, the goal was for the human welfare and with this they established the Aravind system which was not for profit organisation; just to provide free eye care services to the less fortunate. (2006)Dr. Venkataswamy retired from Government medical college in 1976 which organised rural eye camps within the country and also managed to collect their patients to the nearest hospitals base for treatment or even surgeries if it was required. The patients and clients received free medical services and also provided food, and a place to stay; he obviously applied the famous McDONALDIZATION which makes it simple to manage people and to meet their aims and goals. (Aravind eye hospital , 2003) Although they emphasize on providing quantity of services but they still managed to maintain the standard quality of their products and services. Also Aravind was the first in India who realized the need for manufacturing lenses within the country and also made if available and very affordable for their clients. Each lens was imported from the western countries and where $200 so they decided to make their own method and manufacture lenses with the help of McDONALDIZATION so that they can be on the same level with the international standards; they started producing the lenses at just $5.00 a piece which is a very big difference. Presently Aravind are manufacturing and exporting their lenses around 85 different countries across the globe. (Diep, 2017)McDONALDIZATION has been applied to the Aravind hospitals which are stepping stones that led to its astronomic success. (ROSENBERG, 2006)The efficiency was achieved by Aravind hospitals by evaluating the best route to achieve the targeted goals of the organisation and also most of them included waste reduction, eliminating the non value activities and achieving extraordinary in its operations and also the commitment fro the best customer service. (care) It was applied to providing people with the same products and services from one time to another or even place whatever the matter of their race, gender or social standard. (FRANZEN, 2009)To such degree bring consistency to their work which led to a strict optimization on the costs that where required. The important principle of McDONALDIZATION is to use non human technology that was well established in the Aravind organizational structure and it has more emphasis on carrying out their operations with of course the help of machines rather than using human technology. This allowed them to use more operations and produce more operations and surgeries in a year thus curing a large sum of clients and patients. (D, 2000) Human capitalization is not a very popular theory around the world; it has been said that human capital can be pushed too far and is also to be paid of what is observed in the labor market as to human capitalization. For instance, if someone is paid less than another Ph.D. then that must be because they would have lower “skills” and in some dimension that is not entirely being measured by the years of ones schooling.Workers and staff could be paid less because they are receiving part of his compensation in terms of other types of characterizes of the job; and that could include much lower effect requirements and more pleasant working conditions and better amenities. Also sometimes there is discrimination as employers could be paid a much lower rate of wagers due to race, religion and gender. (anonymous, 2004) however, in McDONALDIZATION with the Aravind eye hospital and Dr. Venkataswamy does not believe in this way and has now imbedded this type of theory within his work place at the hospital. As we can see that the Human Capitalization theory would not be practical and would not work for Dr. Venkataswamy as he does not conduct this type of behavior with the staff and he does not stand or believe in these type of theories within a work place as shown in page 2 paragraph 3.    CONCLUSION From this case study it was seen that with the efficient use of the principium of McDONALDIZATION Aravind eye hospital has reached their sublimity by accomplishing all their objectives of providing quality services to its clients and patients at very affordable prices. The golden rule of efficiency, predictability, calculability is frequently used in the model structure of the Aravind eye hospital that provided them with all the necessary boost that led to increased number of operations and lead to welfare of the society globally. (CHAUDHARY, 2012)All of these principles enabled the organisation to reach a high level of quality and of course that has helped them to become one of the biggest provider of eye care surgeries. McDONALDIZATION has proved that the principles can be applied to many different fields in the industry and others also with some practical knowledge that can lead to a huge success and also with businesses that are running in the hands of Dr. Venkataswamy who has shown to himself all of his qualities and extraordinary skills. A 50 years’ journey enabled him to achieve all of his aims and goals that he has served the society. One of his famous quotes that he has quoted “Intelligence and capabilities are not enough there must be the joy of doing something beautiful.” – Dr. Govindappa Venkataswamy.Aravind’s exclusive human resources policy which is a well organised training activities that has enabled them to recognize the best medical talent and has also made a spirit of accountability and created a extremely high rate of involvements which therefor increased their success rate.


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