The expansion into Mexico means goodprofit and sales for both the United States and Mexico.
With both Mexico andthe United States being such close neighbors it is time Coca-Cola expandedacross the border. Entering into a foreign market for business can bedifficult. Foreign countries have different laws, economy, business strategiesand currency. Though it is expected to have difficulties, entering a foreignmarket can mean changing the product to suit the new market’s tastes andpreferences. Multinational companies need to know which stores are best suitedfor their products, the audiences values, and what price to set their products.Coca-Cola’s international success has helped it become one of the mostrecognizable brands in the world.