1.0 IntroductionThe mass media that we choose is the TV.Television was first introduced to the public since the early 1920s by the fourfounding fathers Charles Jenkins, Phild Farnsworth, John Logie Baird andVladimir Zworykin. HoChak is a local food TV show series that serves out ideas on where to findgreat food all over Malaysia. In the beginning of the series, it focuses moreon hawker food but later on in its more recent seasons, they also includedelights from restaurants and cafes that are recommended by the public or bythe food bloggers.
Ho Chak was first started as a food magazine and laterremake as a TV programme by Media Prima Berhad and then aired on 8TV sincearound 2006 till now. It is being broadcasted on every Sunday at 6 p.m.(GMT+8). The show is hosted by 2 hosts:Gary Yap and Orange Tan Hui Tien. Although they have change a lot of differenthosts for this show throughout the years, Gary and Orange are the one who serveas the host for this show currently.
During the show, they will take the viewersto around the country which is known to be a food lover’s heaven in search ofdelicious local speciality such as Nyonya, Malay, Indian and Chinese cuisinesas well as delectable deserts. In each episode, a different theme of food isintroduced to the viewers and the hosts will even sometimes match their outfitswith the episode’s theme to make it more interesting. Besides discovering thewonderful variety that is available, the show also features food preparationand compare ingredients and prices to give viewers ample of choices. In allthese years, the show goes from introducing hawker food or street food tocuisines serve in restaurants and cafés that are recommended by the people andnow the show even elevated by introducing food from other countries. Forexample, in the latest season, they do a series of 10 episodes in introducingfood in Japan and even promoting the destinations in Japan. With their gourmettrips, Ho Chak has tells us countless of places that serves great food andgives the viewers a handful of choices of where to eat next time.
‘Ho Chak!’ has evolved from differentplatforms over the years, evolving from the olden age to the digital age. Firstly,’Ho Chak!’ back then only had been broadcasted on 8TV. According toWikipedia.org, 8TV is a free-to-air television station based in Malaysia andprimarily targeting the Chinese audiences with their TV line ups consisting of dramas, sitcoms, and reality shows and was launched on 1 July 1995 as MetroVision. The TV series would havea particular given show time for viewers back home to watch it and in case theviewers have missed an episode, they have to patiently wait for the nextepisode which may be inconvenient for some. In addition, advertisements backthen took up roughly a quarter to sometimes almost half the show giving theviewers back at home a battle with patience when it came to waiting for theadvertisement of their favourite show to end.Apartfrom that, as technology evolves and getting more advance, ‘Ho Chak!’ hasexpanded itself to various platforms out there. According to Wikipedia.
org, thefirst platform which the TV series has expanded to is Tonton.com and isMalaysia’s first and largest video streaming service. Withouthaving the need of a television, Tonton allows viewers to stream live TVchannels on-the-go on the laptop, tablet or smartphone. TV shows can bestreamed at any time of the day and viewers can watch their desired TV showswithout the interruption of advertisements given that they have signed up forcertain packages for Tonton.Last but not least, the TV series which started off with only thetelevision and on the Internet has now evolved itself to a much bigger andbroader platform. ‘Ho Chak!’ is now available on the two biggest app stores inthe world which are Google Play and Apple App Store.
With ‘Ho Chak!’ availableon Google Play and the App store, its primary functions are to let users knowabout nearby restaurants and eateries, have insights on places to eat, look througha variety of restaurant information and to search and browse restaurantson-the-go.2.0 ELEMENTS IN THE COMMUNICATION PROCESS2.
1 Describe the sender of the message.According to RichardNordquist, in the communication process, the sender is the individual whoinitiates a message and is often called the communicator or source ofcommunication. After initiating the message, the sender transmits his or heridea to some other entity. Based on the information above, the sender of themessage is the individual who hosts the programme. The host is the person whohosts, narrates, or otherwise takes the main role in narrating or hostinga television program. In this TV programme, there are two hosts namelyGary Yap and Orange Tan.
The two hosts who inform the viewers back home aboutthe best eateries around across Malaysia. By comparison, the producer MediaPrima cannot be the sender of the message because he or she is responsible forthe “financial and managerial aspects of making the film or broadcast”(Wikipedia.org).
Though the producer might have written or produced the messageand he or she does not send the message across to the audience. The message isonly in the written form and in a TV programme the messages have to verballycommunicated to the audience. A message which is written as a form of asubtitle is otherwise meant to assist viewers who have difficulty comprehendingthe spoken message delivered by the hosts because of language proficiency, thespeed of the spoken word or it might be a foreign language. As a result, theperson who actually conveys and delivers the message out to the viewers is thehost because he or she monopolises the show ‘Ho Chak!’ and is given theresponsibility in getting the message across to the audience.
2.2 Summarize the wholemessage.According to Media/Impact: An Introduction to Mass Media, 12thEdition, the message defined as the actual physical product that the senderwanted to send to the receiver. As mentioned, Ho Chak is a TV series programmethat introduces different kind of mouth-watering food and cuisines not just inMalaysia but also other different countries to its viewers.
The main message of this show is to letaudience knows more about delicious local cuisines, hawker food and street foodall around Malaysia. Aside from just introduces us to the food, they even tryto tell us about the culture and the origin of the cuisine or food. Sometimes,they even tell us about their history and the background of it.
Initially, itfocuses on local food from Nyonya, Malay, Indian and the Chinese. Later, theyeven started to do episodes that introduces cuisine from other part of theworld such as the Western, Japanese, Korean and etc. Some of the places theyvisited are even suggested by the people from internet or from the foodbloggers. During the show, they also give comments of how the food taste liketo give the viewers a better picture of it. Through this TV show, it alsogives the audiences idea of where to find delicious food all over Malaysia orfind to eat the specific type of food. Besides that, they also describe how thefood was prepared and showed some of the recipes if is there any available.
This show also leads the audiences to a better understanding of the cuisines asthey tell us about the history of it and the new recipes that they reform fromthe older generations. They also offer viewers to the food location, prices ofthe food and even sometimes their recipes. In conclusion,it is a variety show that introduces people to the delicious food all over theworld but not just in Malaysia. 2.3 Elaboratethe functions of the channel being used.According to Media/Impact: An Introduction to Mass Media,12th Edition, the channel means that the ways the message travels toreceiver or the medium that is used to transfer the message. Channel Functions Traditional Television Television is an electronic device to receive television broadcast or programming.
TV considers as universal as almost every household has a TV some even possessed more than one. TV has dominant medium for news and entertainment and based on statistic TV is turn on for 8 hours per day. Through TV, people can watch a variety of programmes from those which gives us information like the news or documentary shows or those which entertains us like drama or variety shows. In this case, the gourmet show “HO CHAK” uses television as a channel to introduce delicious cuisine to audience. At the same time, TV help “HO CHAK” improve its rating and by promoting our country’s food also won the audience’s favourite and support. In addition, TV also allows the old generations who lack of internet knowledge to watch the shows more easily and convenience. Tonton.
com The internet is a system that combines computers from all over the world into one big computer that you can operate from your own PC. One of them is world wide web is a network of information sources incorporating hypertext that allows the user to link one piece of information to another. Using internet, people can watch movies or series that they desire regardless the time and location. By using this convenience, Ho Chak allows it viewers to watch it on internet through “Tonton”.
In addition to downloading, people can watch videos and get the latest episode as soon as they are available. Besides that, through the internet has builds a harmonious relationship with audience, such as commenting or enquiring. Also, it may be easier to retain the attention of target audience especially for young generation audience, at the same time, it also can use the videos to make announcements, share news and offer special deals.
2.4 Describes the receivers (target audience)According to Media/Impact: An Introduction to Mass Media,12th Edition, the receiver is defined as the place the message arrivedor the target of the message. Channel Receiver/ Target Audience Traditional Television Originally, Ho Chak is a show that targets all groups of audience from all age group. In traditional television, we estimated that most of the audience who uses this channel to watch the gourmet shows “HO CHAK” are most the middle-aged and the elderly. One of the reason is because they are all lack of internet knowledge as they have no smartphone or computer.
Besides that, to them, through the TV to watch gourmet show “HO CHAK” is good which may freshen your mood and it is good and effective way of character characteristics or the information. In this busy and expensive life, television is an easy and cheap source of entertainment, and people can watch the international news, who are kept informed and up-to-date with the breaking news around the world. Also, television gives people especially those older generations easy access to all kinds of information such as the news, latest drama series or cooking channels like for example, Ho Chak, without access to the internet. Although it may not be as up to date as the internet, it still considers as sufficient to most of the people that cannot utilize the internet well. Tonton.
com Originally, Ho Chak is a show that targets all groups of audience from all age group. In the internet, we assumed most of the audience that uses this channel to watch this gourmet show “HO CHAK” online are those from the younger group of audience, who usually want to have control over when and where they watch has driven the trend away from traditional television. The age group of the younger generation is around 18-35 years old, one of the reasons they are so attached to the internet is because it has become an essential part of their lives as the internet provides convenient ways for people to communicate, obtain new information and for entertainment purposes. On the contrary, people who have less access to a television will favour the internet more as it is easily accessible regardless of the time and the place. Furthermore, some of the younger generation who prefer the internet over television is because they get to choose their favourite episodes of Ho Chak to watch without having to wait for another week for next episode. 2.5 The feedback from the receivers on themessage.Accordingto Media/Impact: An Introduction to MassMedia, 12th Edition, the feedback means that the responses thatsend back to the sender from the person who receive the message.
During the interviews we did toget the feedbacks from the receivers who watches Ho Chak, there are a fewquestions asked to get the data that we wanted. From the questions, wesummarize it as below:1) 40% of our interviews watches television frequently while the other 60%seldom watches television nowadays.2)100% of them or can be said as all of the interviewers they prefer to watchchannels like ntv7 or 8TV that mainly on Chineseshows that those channel that are international.3)100% of them or each of the interviewers watched Ho Chak on television beforebut there is only 20% of the interviewerswatched Ho Chak through Tonton.com.4)100% of the interviewers said that the show Ho Chak is mainly about introducingdelicious food to the viewers. From the data, we learned thatthere are less people nowadays who still watches traditional television frequentlyas last time.
However, all of them have the experience of watching Ho Chakbefore and the information that they get from the show is actually similar tothe messages that the show wanted to send to the viewer initially. From here,we could conclude that the messages transfer from this TV programme to thepeople are clear enough as there is no misunderstanding. 2.
6 The Noise Interruption throughout theprocess.Based on the people we interviewed with,there are a few noises occur when they are watching the show, Ho Chak. Thenoises given by the interviewers can be divided into 2 types. The mechanical noiseand the environmental noise.
a) The mechanical noise: problem withmachine that is being used in the communication. From the interviewers, we learnedthat some of them encountered problems such as interference of the televisionreception when it rains. Due to the rain, TV signals get jammed up and distorted to a pointwhere the display becomes pixelated or goes blank. One of the people who we interviewedwho watched Ho Chak! gave us feedback that when she watches Ho Chak! online onTonton, she encounters a handful of interruptions. For example, when she watches Ho Chak!online on her laptop, her show usually lags due to her internet connection notbeing fast enough which results to the transmission of the message being not clear enough.b) The environmental noise: sources ofnoise that are external and interferes with the communication process.
Fromthe results we obtained, only 1 person from the 5 people who we interviewedgave us feedback that she hasdisturbances when watching Ho Chak! on television such as her children running around the housemaking noise and them asking her irrelevant questions which interrupts her concentrationon her show. 3.0Conclusion In conclusion, from the data wecollected, we strongly believe that watching Ho Chak! online is far morepreferable by viewers back home than watching it on television because it lessprone to disturbances such as interruptions of the signal when it rains or longand draggy advertisements that make viewers back home impatiently wait for theadvertisements to end. On the contrary, viewers that use Tonton to watch HoChak! gave far more better feedback because the show can be streamed at anytime of the day and viewers can also watch Ho Chak! without the interruption of advertisements.Moreover, by watching Ho Chak! online, viewers who missed one of the episodescan easily track the episode back to watch it again without hassle, whereas ifviewers have missed an episode on television it will be a difficult task totrack back the episode and viewers again have to wait for the episode toreplay. All in all, we suggest viewers back home to try Tonton and see thebenefits which it offers rather than keeping their options small with justwatching it on the television because it costs just the same if you were tosubscribe for a television channel package and sometimes lesser than what youhave pay for a television channel package.